Is coastal style all that new? Not really. Beachy, shore-inspired style has always been popular, but this current take is more modern and pared-down than in the past, and completely clear of theme-y kitsch-like shells, anchors, and whales. It’s less “Ahoy, Matey” nautical prep, and more about cultivating an airy, effortless chic that’s informal but polished. Here we break down the essentials of this trend, so you can catch the coastal grandma wave and introduce elements of the style into your own home, however land-locked it may be.
Mood and Inspiration
To put yourself in the right mindset, envision the clear and cool natural light you encounter on an early morning walk on the beach. Coastal grandma-style has a duality: It’s relaxed yet refined, casual but elevated. It conveys a laid-back luxury that’s warm and inviting without being overtly cozy. The lines are clean, and the designs are unembellished and minimal.
Palette and Pattern
Coastal color is a range of subtle simplicity. Start with 50 shades of white, ivory, and cream, all mixed together. Then layer in neutral tones borrowed from nature—stone, sand, sea, and sky. Tan and beige, taupe and greige, and pale, watery blues. Introduce accent colors like deeper blues and shell pink with a very light hand. Use little to no pattern, and keep it simple and abstract if you do.
Materials and Texture
For fabrics, natural fibers like cotton and linen are the go-to choice, from light, gauzy sheers to heavier twills and canvas. For accents, think touchable—chunky knits, nubby bouclés, maybe even some tailored fringe. Varied weaves of natural fibers like rattan, jute, sisal, raffia, and seagrass come into play for accessories, furniture, and rugs. Try adding seagrass baskets (like this set of two Better Homes & Gardens baskets, $32, Walmart) to hold throw blankets or pillows. Woods take their cue from driftwood—light, bleached and whitewashed. Hardware in metals like brushed nickel keep the feeling soft and sophisticated.
Make it Your Own
Whether you are ready to commit to coastal grandmother-style with a full room redo or simply wish to join in on the trend by adding a few elements to your existing decor, here’s a cheat sheet to getting the look.
